Published 15.05.2018
PROGRAM: All keynotes, presentations, and sessions at mcb tech .18 are listed below.

June 21 - Day One

All sessions held in the Media City Bergen auditorium.

08.30: Registration, breakfast – plus hot and strong coffee.

09.00: Welcome to mcb tech .18

09.15: Introducing Kjetil H Dale

The conference host for the very first mcb tech .18 is Kjetil H Dale, an experienced TV 2 news anchor, and a renowned journalist. 

09.20: Richard Rumelt: Good Strategy/Bad Strategy. The Difference and Why it Matters

Widely known for his unique and penetrating perspectives, a “Strategy’s Strategist,” and shortlisted for Times Goldman Sachs 2011 Best Business Book of the Year Award.

10.00: Break: Enjoy the AI Snack track.

10.20: Chapter I: Let Us Amaze You

The breathtaking and jaw-dropping. The funny and entertaining. The unexpected and the surprising. Anything can happen. Using the technologies from the Media and Fintech cluster, like artificial intelligent, augmented reality, data, visual effects and so on, you are in for a surprise.

10.30: The Digital Dragon

There is a second wave of innovation rising and it will affect us all. Only this time it’s not Silicon Valley. From the world's largest internet population, a new world order has been created. Digital China has outgrown the rest of the world and has become the only real competitor to Silicon Valley. It is a Digital Dragon.

11.05: Scouting for Bundesliga using AI

How can you use AI to unlock human talent? Roland Becker, Just Add Ai shows how the German Bundesliga, one of the most competitive leagues in the world, benefits from using AI to find the best talents

11.45: Lunch 

Did you ever think lunch could be futuristic? Turns out - it CAN!

12.45: Chapter II: Let us amaze you.

The breathtaking and jawdropping. The funny and entertaining. The unexpected and the surprising. Anything can happen.

12.55: IBM - The AI future

Speaker TBA

13.30: Kalle Palling, Parliament of Estonia: How Estonia has Digitalized a whole Country

What happens when society becomes increasingly digital, where most aspects of life can be managed online? MP Palling from Estonia shows how this has taken shape for his country, which is probably the most digital country in the world. Almost all parts of your life can be dealt with online in Estonia. What are the opportunities in this scenario for the country and for companies?

14.05: Break: Enjoy the AI Snack track.

14.20: Chapter III: Let us amaze you.

The breathtaking and jawdropping. The funny and entertaining. The unexpected and the surprising. Anything can happen.

14.30: Erica Orange: How Will the Emerging Trends Affect YOU?

Erica Orange makes you think in ways you never have before. She evaluates the global trends that are shaping the landscape today, and identifies the strategic implications (the “So what?”) that you need to be aware of. How can you think differently about the future? How can you put change in context so that you can better deal with it – and profit from it?

15.05: Eirik Solheim: How to Engage Your Users and Audience

What will users expect from tomorrow's media? How can content and experiences be best designed for interactivity and engagement? See how NRK has combined skills, cutting edge tech and lots of creativity, including duct tape and Chinese gadgets, to develop unique experiences and storytelling techniques for its viewers.

15.40: Break: Enjoy the AI Snack track

15.55: Chapter IV: Let Us Amaze You

The breathtaking and jawdropping. The funny and entertaining. The unexpected and the surprising. Anything can happen.

16.10: Kate Adams: Everything is a story, and Your Story is Everything

As tech continues to create new opportunities, people need to be ready to learn, grow, and change! Kate has a unique combination of talents, with a background in tech, focused on storytelling. She is a highly motivational, entertaining and energetic speaker, and discusses how reinvention of oneself is critical during this time of advancing innovation.

16.45: Chapter V: Let us amaze you. How beer became intelligent 

17.00: Afterparty in MCB Media Lab

June 22 - Day Two

Day two will have parallel sessions all over Media City Bergen. All sessions are open to everyone who like to attend, except the exclusive 09.00 session in the Auditorium, which is for conference pass holders only. If you have a conference pass (get yours here!) you will have a priority to all events. You will also have your coffee, drinks and meals included (Breakfast and lunch)


09.00 - 09.45: Opening keynote (For conference pass holders only)


10.00-10-25: TBA

10.30-10.55: TBA

11.30-11.55: Without Trust there will be no Innovation

Miles have built a successful business on a trust based organizational structure, and were named one of the most innovative companies the three last years by Innomag. Tom Georg Olsen, Chairman and Enterprise Servant Leader, will share how to build a successful business for the future.

12.00-12.25: How to Generate Results through Agile Processes, Right-Sized Budgets, and a Healthy Appetite for Change

How to take advantage of speed and a smaller size, and how Fana Sparebank embodies the vision of “close to where you are” by launching smart, digital solutions. Through their focus on the customer’s experience, and by leveraging their employees’ imagination, energy and expertise, Fana Sparebank has created and are delivering these new solutions at a rapid pace and with limited budgets. By Marianne Wik Sætre, Fana Sparebank

12.30-13.00: TBA


10.00-10.25: Exploring the future of Collaboration

The last few years VR and AR has started getting attention outside the tech community. It is now easy to get hold of good VR equipment to do experiments and get a good idea of the possibilities of virtual reality. This also gives exiting opportunities for collaboration and information sharing. In this talk we want to share our hard earned experiences and explore the future of virtual collaboration and information sharing beyond the boundaries of physical limitations. By Ricki Sickenger, Partner and head of VR/AR at Sonat Consulting Bergen AS.

10.30-10.55: Create with Humans, Scale with Machines

By Arash Pendari and Patrick Danckwardt from Vionlabs shows you how modern technologies like AI, machine learning and computer vision can bring back the passion for content. It’s about how you can re-engineer the emotions and intentions of movies and series to create tools and insights that can help the TV-industry to not only better understand the consumers but also to bring out the full value of the content, the services and even to free up your employees to focus on creative work while machines do all the boring stuff.

11.30-11.55: The Next Generation Of Chatbots - Intelligent, Offline, and Open Source

Get to know JAAI Agent, a powerful toolset for the leading OpenSource chatbot engine This new generation of chatbot technology is rapidly changing the market: These chatbots handle contextual dialogues with deep learning instead of hand-crafted fixed rules.

12.00-12.25: Highsoft

More details to come.

12.30-13.00: Technology in Future Journalism and Storytelling

No secret that broadcasters and news organization face new challenges as TV consumption has changed dramatically. Millennials and Generation Z are dropping traditional TV and long video formats, to instead be enlightened and entertained through smartphones, social media and short clip formats. Is it possible for journalists and editors to drop their heavy broadcast equipment, to instead tell breaking news using their mobile phones and browser-based software?

Learn how engineers at Vimond Media Solutions use new technologies to improve the workflow for news room and video editors to meet the new demands from the digital generation.


10.00-TBA: Research Seminar

Speakers TBA


10.00-10.25: The Future of AR

By Vizrt. Details TBA

10:30-10:55: How can Sketch-Based Modelling be used for Fast Creation of News?

By Daniel patel, CMR
Sketch-based modelling is the field of creating 3D computer graphics models using rapid sketching methods similar to the way artists quickly sketch down an illustration with pencil and paper. Most existing modelling tools require a low-level creation of models by defining polygons. However, a user usually doesn't care about individual polygons, but has a mental image of the model that she wants to make.

11.30-11.55: You are Now a Professional 3D Modeler

By Tenklabs
You may not know it, but by the help of newly developed computer tools, you are now a competent user of one of the most training heavy disciplines in modern business. Join our talk to find out how this is possible, and how it will change modern industries.

12.00-12.25: TBA

12.30-13.00: TBA


10.00 - 17.00: If you want to follow the Mediability track you need to sign up by sending an email to:

The program for this track will be announced shortly.