Time: 12:00 - 13:00
Organized by MediaFutures
Marika Lüders, Professor at the University of Oslo, will give a seminar on 13 May, at 12:00.
ZOOM LINK: https://uib.zoom.us/j/68002953641?pwd=WGU1ZGFKUTNMZlZ0a29GaVlrWFJuUT09
Meeting ID: 680 0295 3641
The media and platforms taken for granted by those born since the turn of the millennium are often interpreted as causing unprecedented competition for national and legacy players in the field of media entertainment. Accordingly, notions such as “lost generation” signal how legacy media perceive re-engagement with youth audiences as core to their future existence. In this talk I will first address how the notion of youth as a lost generation serves a strategic function in the media entertainment sector by legitimating actions. I will next report from how we study teens’ media entertainment experiences in the research project “Global Natives? Serving young audiences on global platforms”. By enquiring the media entertainment experiences of youth as constituted by content produced by legacy media and what is often termed “social media entertainment”, we hope to advance knowledge on youth as a media generation.
Marika Lüders is a Professor at the Department of Media and Communication, University of Oslo. She has almost 20 years of experience in researching user/audience experiences, social media, global platforms, and the intersections of the material and experiential levels of digital technologies. Lüders is currently the project leader of the research project “Global Natives? Serving young audiences on global platforms” (2021-2025).