Media companies have strong desire and motivation to apply AI in their new solutions. This is reinforced by forces in the technological environment that are pushing for change. On the other hand, forces in the institutional environment are slowing down the degree of adoption due to the high awareness of dealing with responsible and ethical AI, which is necessary to maintain credibility.

Media City Bergen is setting up the Nordic collaboration consortium to facilitate innovation, development and commercialization of 5G services for content production and to engage in influencing 5G use and policies. Ingebrigt Lunde (former project manager at TV 2 AS) is engaged as a consultant to set up the consortium.

The University of Bergen and the Norwegian Media Cluster has been awarded a SFI Centre for Research-based Innovation from the Norwegian Research Council. The center MediaFutures will develop responsible media technology and innovation targeting the next generations of media users.

Following last month's announcement of a large rebranding project with the Saudi broadcaster Al Arabiya, Myreze from the Norwegian Media Cluster has released details on yet another impressive project. This time with The Weather Channel, received by approx. 80 million households in the U.S.