TEDx goes virtual with groundbreaking studio by Myreze

Published 04.02.2021
When the The TEDx Bærekraftige liv conference decided to move online, Myreze created an instantly recognizable and uniquely special virtual studio, evoking a larger-than-life visual experience with the stage itself seemingly floating over one of Mount Ulriken’s cliff falls.

The TEDx Bærekraftige liv was held in Bergen, Norway for the first time in 2020 and focused on how to live sustainably and the preservation of the the earth’s health during a time of revival as the world continues to work through the danger of the Covid-19 pandemic. 

The TEDx event was originally supposed to be a live conference in the city of Bergen, but because of Covid-19 restrictions, it was decided that the event had to be moved online. Media Cluster member Myreze were the ones that had the pleasure of coming up with an alternative this year and contributed to its eco-friendly message with the design of a groundbreaking virtual solution that cuts carbon emissions drastically for the people involved.

Since the event required a virtual solution, it was important that it was one that made a strong visual impact as it was the first virtual TEDx event in history, so it couldn’t be just any regular studio. Virtual conferencing environments are emerging as an increasingly popular choice for businesses and organizations to use as the number of people working from home continues to rise - But most of them are boring and uninspiring, which is the last thing you need when absorbing important information.

Myreze designed the space with the characteristic TED colours and aesthetics in mind, whilst evoking a larger-than-life visual experience with the stage itself seemingly floating over one of Mount Ulriken’s cliff falls. This combination created an environment which is both instantly recognizable and uniquely special.

TED talks are about learning from an expert in their field, and keeping a strong focus on the speaker is important. Myreze's TEDx studio lets the speaker use virtual graphs or other visual elements that can appear anywhere around them to better explain their topic, as well as a sliding screen that rotates into position behind the speaker when presenting. 

It certainly keeps things interesting, especially with a view like this.

Why Should Events Be Virtual?

Interactions between people within virtual events need to be as meaningful as they are in person. And through the use of virtual and augmented reality, they can.

Virtual events and conferences have a lot of advantages, both environmentally and functionally when it comes to being green - whether it’s saving fuel on long distance travel for attendees and speakers, or saving paper that would otherwise be used for leaflets and brochures - these costs are usually substantial but using a virtual set saves those funds that could easily be allocated to other important areas of the event’s production, and contribute even further to the green concept of the conference. A virtual set provides an incredibly flexible solution in almost every area. And that includes caring for the environment.

Being eco friendly is a great reason for event organizers to go virtual, as not only does it consist of hosting an event that could potentially be watched by millions, but is performed from a set that causes virtually (no pun intended) zero environmental harm. It is a leading reason for event arrangers to turn to a virtual solution, and the perfect setting for TEDx’s Bærekraftigeliv event to be brought to life despite the restricted conditions.

What are the benefits of virtual events?
● It Increases future attendance
● Reaches a larger audiences & targets dormant members
● Archives the event
● Boosts your bottom line
● Allows freedom in how to host.
● Eliminates most costs associated with organizing an event

How Is It Green?
Virtual solutions serve as the perfect platforms for creating a memorable experience for events on any scale, and like in the case of this event - allowed for many more people to join in and from anywhere in the world, saving countless tonnes of CO2. In fact, by switching to a virtual studio for this event, carbon emissions have been reduced by over 90% of what would have been emitted if this were an event held in a traditional physical space.

Another key benefit of hosting an event from a virtual environment is the ability to reuse the space as many times as you like, saving yet more future costs associated with redesigning and redecorating/refurbishing the event space. And If event organizers required the customization of the studio to fit the theme of another event, it can be done quickly.

By keeping things virtual you have complete freedom to capture any angle around the studio for incredible shots of the speakers and the small breaks between them. Take a short but enticing tour of the groundbreaking virtual studio Myreze created for the TEDx Bærekraftigeliv event 2020.

This event was initiated as a collaboration between TEDx Countdown and Bærekraftige liv, with both initiatives having the shared goal of working towards a better future by caring for our planet, and creating a reversal that could improve the quality of lives for generations, and it all starts with bringing awareness to the dire health of our planet. 

Myreze is an industry leading branding and virtual production company consisting of forward-thinking creatives with a strong passion for innovation in the world of studio design, live video production and creation of the highest quality virtual experiences. They provide a flexible and effective virtual production service for the next generation of communication that is aimed to create seamless connections between people and virtual environments for stronger engagement during presentations and a more effective way to explore ideas.