Transforming the Fan Experience: YES Network and Ease Live Bring Interactive Sports Content to Connected Devices

Published 26.06.2023
With groundbreaking technology from Cluster Member Ease Live, the YES Network has achieved a remarkable feat in the world of sports broadcasting. As the first sports network to offer single-screen interactive content on connected devices, they are revolutionizing the fan experience.

The Emmy® Award-winning YES App, in conjunction with its partner Ease Live, an Evertz company, is synchronizing the fan experience by allowing fans, for the first time, to explore real-time stats while watching a live game on the same big screen. This new Live Stats experience will be available via Amazon Fire TV, Apple TV and Google TV at launch.

The YES App’s Live Stats package is the most advanced interactive overlay offering on a sports app. Among the stats and information updated in real-time: individual batter and pitcher stats (daily, season and career); real-time play-by-play; a pitch-by-pitch feature including the type of pitch and the pitch speed; batting order; defensive lineups; each team’s available bench and bullpen players; division standings; and more. The YES App offers a similar Live Stats offering in conjunction with YES’ Brooklyn Nets telecasts. Ease Live is YES’ partner whose technology powers the Live Stats feature.

Fans can control the YES App Live Stats experience via either their TV remotes or their phones. This launch is the latest example of YES’ re-imagining the sports viewing experience, giving them the ability to watch the game how and where they want to watch it. Fans, in essence, are in the director’s chair. In the process, YES is providing popular content that enhances engagement and a sense of community.

YES expects to launch two additional popular YES App features – Pick-N-Play Live and Watch Party – as a second-screen experience on connected devices in the coming months, allowing users to utilize these features on their smartphones or tablets while watching the stream on the big screen.

Pick-N-Play Live is the first-ever real-time, in-game, single-screen watch-and-play experience. The revolutionary free-to-play prediction game was the first to be integrated within a live sports broadcast. Watch Party enables friends to watch YES’ live-streamed Yankees and Nets telecasts on the YES App together while seeing and chatting with each other. This was the first-ever feature of its kind for any live sports rightsholder – regional or national – in the country.

Powering Audience Engagement and Monetization
– Ease Live, an Evertz company, is the leading platform for interactive graphics for OTT. We deliver overlays to millions of users around the world and power some of the largest sports leagues, broadcasters and content providers in the industry with interactive experiences on top of their OTT services. One of them is the YES Network with the NY Yankees and Brooklyn Nets, where we engage fans with interactive content on their screens. In this recent expansion we are thrilled to make these experiences also available on connected TV devices, including Amazon Fire TV, Apple TV and Google TV at launch, says CEO of Ease Live, Kjetil Horneland