NCE Media Study: IBC Amsterdam

Published 22.06.2017
Sep. 16-17: We are proud to invite you to the official launch of our brand new media lab, as well as an organized study tour at IBC, Europe's largest broadcast show. Meet the Norwegian Media Cluster companies, visit their booths at IBC and be updated on the latest media trends.

The International Broadcasting Convention, (IBC), is Europe’s largest media, entertainment and technology show, held annually in September at the RAI Exhibition and Convention Centre in Amsterdam. It attracts over 55.000 attendees and 1700 exhibitors from 170+ countries.

The Norwegian Media Cluster is a world leader when it comes to augmented reality, graphics, visualization, digitalization, broadcast and television technology. The cluster has evolved into an exciting international environment with Vizrt, Vimond, Mediability, Sixty, Electric Friends and Wolftech amongst the key players. IBC is an important event for these companies, which will set up their booths at the expo to run their numerous demos and impressive shows. 

All the key players, including 220 students, are co-located under the same roof in the new science park Media City Bergen™ in the city center of Bergen. The media lab is located on the top floor in the new building, and will serve as the core of the innovation- and research projects for the cluster and cluster partners. Housing digital platforms, a showroom, and all the best tools for innovation, the lab will be a fertile breeding ground for new ideas, great solutions and new companies.


Saturday, Sept 16, 5pm-7pm:
Official media lab launch and cocktails at restaurant Taste of Okura. 

Sunday, Sept 17, 10am-2pm:
Please join us for an exclusive study tour of IBC. We will visit all the exhibitors from the cluster, as well as our selected tech partners. You will meet the industry leaders, learn how the Norwegian Media Cluster is working at IBC and also be updated on the latest media and technology trends. Tour includes free pass to IBC, as well as lunch. 

To register for the media lab launch only, click here. 

If you want to attend both events, contact anne(a)

Please note that there’s a limited number of places for the tour, so first come first served!

About the media lab:
The Norwegian Media Cluster is launching a world class media innovation lab – a sandbox for innovation and research, as well as a hub for joint projects between industry, research facilities and R&D institutions. Housing digital platforms, a showroom, and all the best tools for innovation, the lab will represent a vital tool to develop a strong industry, enhance innovation and grow future successes.

Bergen, August 2017: The media innovation lab is located in the new science park, Media City Bergen™, in Lars Hillesgt 30, Bergen, Norway.

Bergen Media Platform 

We are also pleased to announce the launch of Bergen Media Platform – open data, APIs and technical platforms from cluster companies and international tech partners, available for students, startups, researchers, teams and project developers in the cluster.

Go Global
The media innovation lab will launch a pre-accelerator program for business development, and also a program for internationalization purposes in close collaboration with the global network of Innovation Norway.

Expecting substantial interest from all over the world with the newly opened Media City Bergen™, the lab will also have a showroom to showcase the latest cluster innovations. The lab will be the core of the Media Cluster, and a vital part of what we are presenting to visitors and partners, both national and international.

The lab will be located in new science park, Media City Bergen™, in the city center of Bergen, Norway. You will find the lab on the top floor of the south tower. Encompassing 500 square meters, the lab will house between 20-30 different companies/teams, and numerous innovation- and research projects throughout the year.

In the same tower you will also find the new startup lab/incubator, Mediekuben, run by the Bergen Technology Transfer Office, (BTO). Together these two floors – the innovation tower – will serve as the core of the media cluster when it comes to innovation, research, startups, entrepreneurship and business development.